Founder & CEO
The Founder
MohamedEl-Safti
Founder & CEO · Aicon
A dynamic and innovative digital leader specializing in integrating artificial intelligence with advanced digital marketing strategies. With 15+ yearsof proven experience leading multidisciplinary teams and delivering measurable impact across the MENA region.
01
Academic Credentials
Education
Rooted in strategy & human behavior.
🎓
2025 — Present · In Progress
DBA — Doctorate of Business Administration
Tanta University, Egypt
Specialization: Business Administration & Strategic Leadership.
🎓
2022 — 2025 · Completed
MBA in Marketing
Alexandria University, Egypt
Marketing Management & Digital Strategy · Grade: Excellent.
🎓
2020 — 2022 · Completed
Advanced Diploma — Digital Marketing
The American University in Cairo (AUC)
Strategy · Social Media Management · Analytics · Campaign Optimization.
🎓
2016 — 2019 · Completed
B.A. in Philosophy & Psychology
Damanhour University, Egypt
Grade: Very Good — deep grounding in consumer behavior & human decision-making.
02
Professional Certifications
Certifications
AI, marketing, sustainability & security.
🤖
2025
Generative AI Certificate (GAIC)
Sprints × National Council for Women, Egypt
🚀
2025
AI Ambassadors Program
NTIE — Engineers for Sustainable Egypt
🌱
2023
Green Urbanization & Sustainable Development
UN-Habitat
📊
2020
Google Digital Marketing & E-commerce Certificate
Google
🔐
2019
CompTIA Security+
CompTIA
03
Awards & Recognition
Awards
Recognition across MENA's marketing & innovation circles.
🏆 Awards & Recognition
Awards & Achievements
Recognition earned through excellence in digital marketing, entrepreneurship, leadership, and business growth.
| Award | Organization | Year |
|---|---|---|
| Best Digital Marketer in the Middle East | Regional Marketing Summit | 2023 |
| Digital Entrepreneur of the Year | Digital Youth Council | 2020 |
| Outstanding Team Leader | Bttes Agency | 2022 |
| Best Marketing Campaign | Digital Marketing Awards MENA | 2021 |
04
Professional Experience
Career
15+ years of measurable, data-driven growth.
🎯
Independent Consultant — Digital Marketing & AI
Ongoing
Egypt & Gulf Partners
✅
Consulting that blends digital marketing best practices with AI solutions to accelerate growth.
✅
Designing and managing complex, data-driven campaigns with AI-powered targeting and personalization.
✅
Advising e-commerce, F&B and tech startups on AI automation and marketing ROI optimization.
✅
Strategic guidance and hands-on AI integration to refine marketing workflows and customer experience.
👔
Senior Digital Marketing Manager
Oct 2016 — Jul 2023 · 6.75 yrs
Bttes Agency
✅
Led multi-channel social strategies driving up to 50% audience growth and stronger brand engagement.
✅
Built and managed a 9-person creative team across social, graphic design, photography and video production.
✅
Streamlined content creation & repurposing, raising efficiency by 25%.
✅
Executed brand positioning strategies that lifted awareness by 20%.
✅
Notable clients: Mawada TV, F&B brands, public figures, civil society organizations.
📊
Digital Marketing Officer & Export Accounts Manager
G Crystal Company
Jan 2016 — Feb 2019 · 3 yrs
✅
Developed export marketing strategy that increased sales by 15%.
✅
Grew key GCC export accounts and cross-market relationships.
✅
Rebuilt the company website — +500% organic traffic.
✅
Developed Alibaba presence and expanded international reach.
✅
+200% social growth across 8 platforms via strategic content.
🚀
Head of Digital Marketing
Feb 2019 — Jan 2020 · 1 yr
Comex Companies
✅
Delivered campaigns with 50–100% ROI.
✅
Led rebranding project that improved brand perception by 20%.
✅
Planned trade shows generating +30% leads.
✅
4× conversion uplift for a real-estate complex via AI-driven strategies.
✅
+150% brand awareness through innovative campaigns.
📣
Marketer & TV Programs Specialist
Jan 2010 — Dec 2015 · 6 yrs
Al Barahein International
✅
Designed marketing campaigns that boosted profits by 20%.
✅
Trained and supervised sales & customer service teams.
✅
Built comprehensive sales & marketing plans.
✅
Managed distributor and key-client relationships.
05
Industries
Sectors served
Cross-industry experience across MENA & the Gulf.
Manufacturing (Aluminum & Plastics)
Real Estate
Healthcare & Pharma
Tourism (Religious & Cultural)
NGOs & Social Enterprises
International Trade & Export
Agriculture
Public Figures
Food & Hospitality
Media & Broadcasting
Printing & Publishing
Automotive
Training & Education
B2B Solutions
06
Core Skills
Expertise
From strategy to execution.
Marketing & Strategy
Creative & Production
07
Tools & Tech Stack
Specialized toolkit
AI Tools
ChatGPT · Jasper · Midjourney · DALL-E · Stable Diffusion · RunwayML · Synthesia · Copy.ai · Writesonic · Lumen5 · Gamma · 11 Labs · Gemini · Dify · Canva
Marketing Platforms
Google Analytics · Facebook Ads Manager · Google Ads · SEMrush · Moz · HubSpot · Salesforce
Creative Software
Adobe Photoshop · Premiere Pro · Microsoft Office Suite · Figma
08
Philosophy
Vision
💬
I believe technology is not just a set of tools — it's a new language we use to describe our vision and build our future. My mission is to make that language accessible to every organization pursuing real growth.
Mohamed El-Safti
09
Sustainability
Commitment to digital responsibility
Aligned with the UN Sustainable Development Goals.
⚡
Clean Energy
100% renewable-powered servers for digital operations.
👥
Youth Empowerment
Free training programs — 500+ young professionals trained.
🛡️
Digital Governance
Strict ethical standards for safe data & AI usage.
🌐
UN SDG Alignment
Contributing to SDG 4, 8, 9 and 17 through every engagement.
SDG 4 — Quality Education
SDG 8 — Decent Work
SDG 9 — Industry & Innovation
SDG 17 — Partnerships
Let's build what's next.
Reach out directly — every introduction starts with a real conversation.